Why Purple?

US Purple Heart
Why Purple?
The Purple Heart is the oldest known United States military decoration still in use. The Purple Heart formally known as the Badge of Military Merit was created by then General George Washington in 1782. Here is what he wrote:

“The General ever desirous to cherish a virtuous ambition in his soldiers, as well as to foster and encourage every species of Military Merit, directs that whenever any singularly meritorious action is performed, the author of it shall be permitted to wear on his facings over the left breast, the figure of a heart in purple cloth or silk, edged with narrow lace or binding. Not only instances of unusual gallantry, but also of extraordinary fidelity and essential service in any way shall meet with a due reward”

General Washington understood two things. First, in order for the Continental Army to be successful against the British forces every soldier had to be dedicated to and understand the mission. Second, in order to keep the morale of the soldiers they had to be rewarded for exemplary service. It is assumed that General Washington chose Purple because it was associated with royalty, courage, rank, creativity, and nobility.

General Washington has taught us that leaders must reward exemplary service if they want it repeated. Leaders focus their teams on the mission and reward them for their accomplishments.

Let us help you focus your team on what’s really important…The Mission.