What Is The Purple Approach?

It never fails…as soon as I tell people the name of my company I know what the next question will be.

“What is The Purple Approach?”

Let me tell you a story. What would you do if you lost your ability to increase/pay salaries or promote within your organization? This happened to then General George Washington during the Revolutionary War. As you could imagine it would be very difficult to convince a group of soldiers, many volunteers, to continue to wage a war when you could not pay salaries or promote their military career. General Washington was faced with a problem only leadership could solve. The General decided to inspire them with the mission of the war, independence, and recognize them for their excellent service. So in 1782 he established The Purple Heart by writing the following:

“The General ever desirous to cherish a virtuous ambition in his soldiers, as well as to foster and encourage every species of Military Merit, directs that whenever any singularly meritorious action is performed, the author of it shall be permitted to wear on his facings over the left breast, the figure of a heart in purple cloth or silk, edged with narrow lace or binding. Not only instances of unusual gallantry, but also of extraordinary fidelity and essential service in any way shall meet with a due reward”

The Purple Approach is about leadership. It is about an organization or you as an individual rallying your team around a central goal, the mission. It is about creating a culture so magnetic that you attract and retain the best talent and customers.  My personal mission is to help others connect to the leader already within them.

Your team is looking for a leader that will inspire, coach, train, protect, and lead them. Will you be that leader?

The best talent is searching for an organization that understands the best investment they can make is in their people. Will you be that organization?